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  • Bid on viewable impressions using viewable CPM
    Avg viewable CPM: The average cost for 1,000 viewable impressions; Measurable rate: Shows the percentage of your total impressions that were able to be measured Viewable rate: Shows the percentage of your measurable impressions that were viewable, which estimates how many impressions were actually seen by customers Non-measurable impr distrib
  • Understanding viewability and Active View reporting metrics
    Non-viewable impr - A non-viewable impression means that your ad didn't have at least 50% of its area displayed for at least 1 second for display ads, or at least 2 seconds for video ads This metric can help you understand how many times your ad appeared in a position that people couldn’t notice Non-viewable impr distrib
  • Overview of Viewability and Active View - Google Ad Manager Help
    Make additional inventory eligible to brand advertisers buying viewable impressions on the Google Display Network Reveal high and low areas of viewability on your site so you can focus on increasing your viewability rate Help you understand how likely an ad is to be clicked; after all, an ad needs to be viewable to be clicked
  • Active View reporting - Google Ad Manager Help
    Active View viewable impressions Number of impressions on the site that were viewable out of all measurable impressions A display ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB measurement standards) For in-stream video ads, 50% of its area must be
  • About Active View - Display Video 360 Help - Google Help
    For example, consider a placement at the bottom of a webpage If a user needs to scroll down to see the bottom of the page, the user might not see the ad before navigating away from the page Yet for a user with a larger screen, the entire page might appear in a viewable space—which means the ad is visible, too
  • About bidding on impressions - Google Ads Help
    Let's say you choose an ad group viewable CPM of US$1 20 If your ad shows on a site that's associated with roses or tulips, or appears on a blog about flowers, the max viewable CPM is always US$1 20 This is the easiest way to manage your viewable CPM bids Placement-level bids: You can set a viewable CPM bid for each placement if you like If
  • Active View support - Campaign Manager 360 Help - Google Help
    Because of the way impressions and Active View are counted, it's possible in rare cases to see "Active View % viewable impressions" or "Active View % measurable impressions" as either a negative number or a number greater than 100% That's because of the way the metrics involved are counted
  • About Active View - Campaign Manager 360 Help - Google Help
    Viewable, measurable, and eligible impressions Not every impression is viewable — that's why you're checking viewability — but to understand your viewability numbers in Campaign Manager 360, it helps to understand two additional concepts: measurable impressions and eligible impressions
  • Cost-per-thousand impressions (CPM): Definition - Google Help
    Viewable CPM (vCPM) bidding ensures that you only pay when your ads can be seen Existing CPM bids will be converted to vCPM automatically, but it's best to update your bids since viewable impressions are potentially more valuable Learn more about using viewable CPM bids
  • How Active View metrics are calculated - Google Ad Manager Help
    The following formula is used to calculate viewable %: Viewable impressions (350,000) Measurable impressions (800,000) = 43 75% This means that almost 44% of your measurable impressions are viewable⁠—the impressions appeared within a user’s browser and had the opportunity to be seen





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