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  • What is martech and marketing technology?
    The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing activities Stackscomprise commercial, off-the-shelf applications and or homegrown software Martech stacks range from the relatively simple to the highly complex
  • MarTech - Marketing Technology News and Community for MarTech Professionals
    MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events
  • The martech revolution: Making deeper customer connections in a digital . . .
    Dig deeper: Scott Brinker unveils 2023 martech landscape Navigating the martech minefield The martech boom, while a testament to the industry’s innovation, has also brought forth many challenges Consider a mid-sized ecommerce company eager to enhance its digital presence in the sustainable fashion industry
  • How to tell if it’s real AI or just automation at a higher price
    6 key considerations when evaluating AI in martech Here’s how I evaluate if I’m looking at actual AI or old logic with a new label and higher pricing 1 Look for adaptive learning, not just rule-based automation What to look for: Martech platforms may combine rule-based workflows with machine learning components, and that’s OK The key
  • Aligning martech with your business strategy: Your blueprint for . . .
    This specificity ensures your martech roadmap directly addresses the nuances of your market, enhancing both relevance and effectiveness Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales
  • MarTech® - The Marketing Technology Conference
    MarTech is for senior marketing, technology, and digital executives and experts at the intersection of marketing, technology, and customer experience If you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing, this conference is for you
  • MarTech topics, trends and how-to guides | MarTech
    MarTech Conference MarTech salary and career MarTech special reports Account-based marketing (ABM) buyer’s guide Call analytics buyer's guide Conversion optimization platform buyer's guide Customer data platform (CDP) buyer's guide Customer journey orchestration buyer’s guide Digital asset management (DAM) buyer’s guide
  • Welcome to MarTech
    The MarTech Conference, MarTech Today and Marketing Land have been chronicling the impact of technology on marketing transformation for more than 10 years It’s with that perspective that we even launched a bold new tagline for the conference in 2019 — MarTech is marketing — that emphasized that technology is integral to marketing
  • AI agents: 2025 predictions - martech. org
    For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer Adoption is already underway During
  • The truth about martech in 2025 and how to make it work for you
    Dig deeper: The impact of martech on company value The people problem no one wants to talk about Your martech certification numbers look great on paper Everyone completed the training Everyone has the badges Everyone knows how to click the right buttons But campaigns still take weeks to launch Every report requires three different people





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